What's Happening Today
The Joys of Summer Eating
Olive oil is an amazing flavor enhancer all year round, but it is especially well-suited to summer eating. Our bodies crave light, refreshing foods when it’s hot outside, and olive oil is a simple, versatile, and healthy way to boost the enjoyment of the summer dishes we love best.
- Karen Moore
- Tags: Artisanal Marketing Ideas Natural Products
Business as Unusual: Navigating the New Normal
As we round the turn going into the home stretch, I think we’re all looking forward to the finish line—whatever that might be.
- Meagan Bobb
- Tags: COVID-19 Economy Marketing Ideas
The History of Balsamic
The History of Balsamic
Balsamic vinegar is a sensory delight. Its concentrated flavors and aromas form the backdrop for many culinary creations, but it stands on its own as a product that speaks of history, tradition, and at one time, great privilege.
- Karen Moore
- Tags: Artisanal
Capitalizing on The Healthy Living Lifestyle Trend
Today, most people are working from home, home-schooling, and generally staying at home a lot more than they did before the pandemic. Consequential...- Meagan Bobb
- Tags: Marketing Ideas Natural Products
Lessons from 2020: What Stays and What We Leave Behind
2020 was a year of firsts for most of us, but not all of them were terrible. Though everybody’s situation is slightly different, we can probably all agree on one thing: we learned a lot. We found out what works and what doesn’t. We discovered new ways to connect with our customers, and in many cases, developed deeper, more meaningful relationships with our clientele.- Meagan Bobb
- Tags: Economy Marketing Ideas
A Time to Breathe: 2020 Is Almost Behind Us!
As the end of 2020 draws nigh, most of us are making the most of our holiday business and, without a doubt, looking forward to a less challenging year ahead.- Meagan Bobb
- Tags: holiday Marketing Ideas
Ready, Set, Go! Are You Ready For The Holiday Season?
Considering the craziness of this year, we’re no doubt in for a holiday season like no other. Spending habits have changed, people are spending more time at home, and you can count on light crowds in the malls and on the streets.- Karen Moore
- Tags: COVID-19 holiday Marketing Ideas
How Is COVID Changing The Shopping Experience In Your Store?
This year has been a year of firsts for just about everybody. From the way you interact with employees to dealing with suppliers, and perhaps most notably, how you serve your customers, it’s a whole new ballgame. Pick up some tips and tricks to start the holidays.- Karen Moore
- Tags: COVID-19 holiday Marketing Ideas
Preparing for Upcoming Holiday Sales
As we move into the next phase of the COVID-19 pandemic, it’s clear that this year’s holiday season will bear little resemblance to those of years past. Many people are choosing to shop online, buy online and pick up in-store (BOPIS), or have product delivered, either to their home of those of their gift recipients, and you, as a retailer, must think of new ways to gain their business.- Karen Moore
- Tags: COVID-19 Marketing Ideas
Overcoming The Downturn: Farmers Market Shutdowns Force New Ways of Selling
Farmer’s market and pop-up-shop shutdowns have forced many producers to innovate new ways of selling. Farmers are not the only ones affected either; sellers of gourmet products, artisan soaps, and handcrafted personal care products have also been shut out of a significant income source.- Karen Moore
- Tags: COVID-19 Economy Marketing Ideas
